Vehicle advertising differs from print collateral, where the viewer can pause, absorb the advertising, and attempt to understand the message. In my research on effective vehicle wrap design, I've learned to focus on a single, primary message the client aims to convey to the viewer, often centered around strong branding. If budget is a critical consideration, design using the car's original color as the background and employ vector graphics and decals instead of a full wrap. Below are some examples of vehicle wraps I've worked on in the past.
TERACAI’s Corporate Vehicle
Kubal Coffee Truck
Bush’s Beans Tailgating Trailer
